The platform is rolling out a new feature that enables them to cut down on the quantity of AI-created content appearing in their feeds. This step comes as the service disclosed that it now features over 1 thousand million AI-generated clips.
Pilot Phase and Launch
The new functionality is undergoing trials over the following weeks before a full-scale launch. This development comes amid a rise in content created by AI, spurred by new AI video creators.
AI Content on Other Platforms
It has been noted that approximately one in 10 of the fastest-growing content creators on a popular video site exclusively feature content made by AI. A large amount of this material is classified as low-quality AI content, a term for poor-quality, mass-produced content that is typically absurd or dreamlike.
“We know from our community that many people enjoy content produced via AI tools, including AI artwork to science explainers, and we aim to give people the ability to adjust the amount of that, depending on their own preferences,” stated a company executive.
AI on the Platform
The service announced that there are presently 1.3 billion videos on its network identified as AI-generated. Collectively, in excess of 100 million videos are uploaded to the platform each day, making AI content a relatively small portion of its overall inventory.
Customizing Your Feed
Users will be capable of decrease or raise the amount of AI content they view by accessing the “manage topic” option in the platform and choosing the AI content topic. Additional categories that can already be controlled under the filter include current affairs, style, beauty, and movement.
Content Labeling and Policies
TikTok’s rules oblige content makers to tag “realistic” AI-made content, and it prohibits malicious deepfakes of public figures or emergencies. Any realistic artificial content that is not labeled can be deleted under its user guidelines.
Additionally, the service will from now on apply an AI-generated watermark to content made using its built-in AI features, or detected by an industry-wide initiative for identifying AI-generated material. This measure is aimed to deter users from attempting to circumvent the tagging system.
AI Literacy Programs
The platform is furthermore establishing a $2m awareness program for experts and institutions to produce educational content about responsible artificial intelligence. This project will assist educational bodies dedicated to teaching computer science.
Platform Protection
The platform has justified its safety measures, during discussion over plans to make redundant a large number of review team members in Britain. TikTok is set to reduce a significant number of roles in its content moderation division in the UK capital, with worker representatives and digital protection specialists voicing alarm that people are being substituted by machine-led review.
A senior executive stated that human moderation would remain essential, but automated tools can safeguard staff by eliminating the most distressing content before it gets reviewed by people. The platform stated a significant reduction in shocking and graphic content seen by human moderators over the previous year due to reliance on its machine learning processes.
It is vital to balance people and machines to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we also think it’s highly necessary to minimize viewing of dangerous material as swiftly, which is why a lot of the machine support is really helping us operate efficiently.”
